Dear sirs, I'am a student and I'am doing a research paper on how we can use the psychological internet values/needs for internetmarketing. A value is an enduring belief that a specific mode of conduct or end-state of existence is personally or socially preferable to an opposite or converse mode of conduct or end-state of existence (rokeach,1973). As we have seen on this site (question of John, What makes the internet interesting? date, 6/26/97)there are many reasons (values) for going on the internet for instance games, fantasy, communication, love, anonymity, information etc. My question is: where can I find scientific articles on what these values/ needs are?
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