You might explain to them that the doctoral level person is more competent and smarter and that it's good to have competent and smart persons on their employment rolls. And then explain that they have to pay a lot more money for people who are more competent and smart. You won't be able to use any evidence showing that doctoral people are more competent or smarter since there isn't any. So in case they don't buy this, you could then tell them there is a lot more prestige associated with the word "doctor" attached to one's name. Tell them people will think their hospital must be very prestigious with a person whose name begins with "Dr." If they ask what difference prestige makes, tell them that it's about image, about having the image of more competent and smarter people. Of course they have to pay more for image. And you can make up facts since it's more and more considered old-fashioned, anyhow, to believe in things like facts or truth. Clinicians today are always talking about how perception matters rather than reality as they aggressively challenge anyone today who would dare to use the word "fact" in the old-fashioned sense of a statement that is true. One of the advantages of having a doctor's degree, in fact, is that, today, it amounts to a license to make up facts.
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