Selling Sex

[James Brody]

Or, selling commitment? In either case, sex is marketed on a national scale just as it is on an individual one: at any level, committment duels with adventure.

JimB

"...How to Make Women Respond to Sexy Ads"

"Our work builds upon existing perspectives in sexual psychology, which argues for stark differences in men's and women's sexual beliefs and motivations. This literature portrays men as having positive attitudes towards casual and recreational sex, whereas women value the emotional intimacy and commitment that can surround the sexual relationship," explain the authors.

"The authors proposed that women's attitudes toward sexually oriented advertising would improve if ads depicted sex in a manner consistent with women's intrinsic values—for example if the sexual behavior appeared to reflect devotion and commitment.

"Findings from our initial experiments were supportive of this hypothesis,"

Reference: Darren W. Dahl, Jaideep Sengupta, and Kathleen D. Vohs. Sex in Advertising: Gender Differences and the Role of Relationship Commitment. Journal of Consumer Research, 2009; 0 (0): 090109123844055 DOI: 10.1086/597158

More at http://www.sciencedaily.com/releases...0223221441.htm