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Cures for "loss aversion"
Maybe not such a good thing...but maybe a funny one...
From Sokol-Hessner et al and NYU: "Thinking like a trader selectively reduces individuals' loss aversion" "...Participants were on average more aroused per dollar to losses relative to gains, as measured with skin conductance response, and the difference in arousal to losses versus gains correlated with behavioral loss aversion across subjects. These results suggest a specific role for arousal responses in loss aversion. Most importantly, the intentional cognitive regulation strategy, which emphasized "perspective-taking," uniquely reduced both behavioral loss aversion and arousal to losses relative to gains, largely by influencing arousal to losses...." More at http://www.pnas.org/content/early/20...61106.abstract |
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