Actually, negative reinforcement does not reduce the frequency of a behavior, it increases it. The negative doesn't refer to the level of the target behavior but rather to the removal of a stimulus. Somewhat counterintuitive, and I think that is a common misconception.
Taking an (non-euphoria inducing!) analgesic which relieves a headache would be an example of negative reinforcement. The pill-taking behavior is actually reinforced, by removal of the aversive stimulus (that pounding headache!)
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