CONSULTING FOR MORE EFFECTIVE ORGANIZATIONS

    Profile of Dannemiller Tyson Associates and the Whole-Scale™ Methodology

    Background and Philosophy of Dannemiller Tyson Associates

    Dannemiller Tyson Associates was founded in the early 1980's by Kathleen D. Dannemiller and the late Charles Tyson to help organizations achieve fast, long-lasting change. The earliest work was with the Ford Motor Company as it sought to move its culture from command and control to a more participative style. In the late 1980's DTA expanded its work to other companies and organizations. Over the past decade, DTA has worked with literally hundreds of organizations in the for-profit, non-profit and governmental sectors around the world. Although each situation is different, the basic direction of the work has been the same: to help organizations uncover and engage the combined knowledge, wisdom and heart of their people to meet the business challenges of a changing world.

    Our methodology, which we call Whole-Scale™, is used in a variety of applications including strategic planning, work design, mergers and acquisitions, quality management, re-engineering, training, diversity and culture change. We have developed processes that allow our client systems to:

    • Clarify current reality (including the drivers for change)
    • Shape a vision for the organization they are striving to become
    • Develop action plans that move them toward that future
    • Address information, process, structure and relationship issues vital to the change process

    Our core competencies include building leadership alignment and change management capacity, strategy development, planning and facilitating large Whole-Scale™ meetings and helping organizations prepare to implement the change strategy. Whole-Scale™ sessions allow a critical mass of the organization (or a sub-system within the organization) to define the criteria for the new culture while experiencing it directly. Whole-Scale™ is a model for what the change can look like and the vehicle by which a paradigm shift is accomplished. The processes we have developed are robust. They work in many different circumstances with people from all parts of the organization. As a result, we have been successful in a wide variety of industries, in government and non-profit organizations and in cultures around the world.

    The Whole-Scale™ process is a powerful tool. It can be used for different purposes, at different levels and at different stages of the change process. We stress that Whole-Scale™ sessions can create critical moments in the process but only in the context of a sound change strategy that includes clear strategic goals, strong leadership alignment, adequate training and concerted implementation follow-through.

    Core Beliefs and Values

    The core beliefs and values that underlie our approach are:

    Creating Empowerment and Participation
    We believe in engaging the entire organization in ways that lead to ownership of and commitment to a shared purpose and future direction. Microcosms of the entire organization are used in all aspects of our approach including event planning, organization alignment and implementation.

    Creating Community
    We believe that when you foster an environment where employees can come together, they can create and believe in something larger than themselves. Our methods create processes where that can take place. The use of max-mix tables at Whole-Scale™ events, for instance, brings voices from across the organization into conversation in a way that builds a sense of community.

    Using Reality as a Key Driver
    We believe the change process must keep a continual focus on the simultaneous and sometimes conflicting realities that exist in the internal and external environments of the organization. In Whole-Scale™ meetings, the content is driven by the needs of participants in real work rather than simulations.

    Building and Maintaining a Common Database
    We believe that a level playing field of information and common understanding of the strategic issues informs the discretion of people at all levels so that they can make wise decisions, individually and collectively. By sharing perspectives, all people in the organization gain a more complete and consistent perspective.

    Creating a Shared Preferred Future
    We believe creating a collective image of potential for the future forms the basis for action today. People will only support what they have been part of creating.

    Creating Change in Real Time
    We believe in simultaneous planning and implementation of individual, group and organizational changes around strategy, culture and work processes.

    Practicing Action Research
    We believe that only through continuous re-examination throughout the process can we adjust our approach to ensure reaching our vision of success.

    Transferring Learning
    We have a strong value for creating self-sufficiency and against creating dependency on us in our client systems. Our goal for the completion of each project is that participants will make our methods their own so they would feel confident and capable of carrying on with or without Dannemiller Tyson.

    Dannemiller Tyson Associates
    303 Detroit Street, Suite 203
    Ann Arbor, Michigan 48104
    Voice 313/662-1330  Fax 313/662-2301

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