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Faces & Automobiles [Archive] - Behavior OnLine Forums

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James Brody
September 24th, 2008, 11:31 AM
Every creature makes its world...

JimB

"Human Or Animal Faces Associated With At Least 90 Percent Of Cars By One-third Of Population

"ScienceDaily (Sep. 24, 2008) — Do people attribute certain personality traits or emotions to car fronts? If so, could this have implications for driving and pedestrian behavior? Truls Thorstensen (EFS Consulting Vienna), Karl Grammer (Ludwig Boltzmann Institute for Urban Ethology) and other researchers at the University of Vienna joined economic interest with evolutionary psychology to answer these questions... One-third of the subjects associated a human or animal face with at least 90 percent of the cars. All subjects marked eyes (headlights), a mouth (air intake/grille), and a nose in more than 50 percent of the cars. Overall, people agreed which type of car possesses certain traits. The authors found that people liked cars most which had a wide stance, a narrow windshield, and/or widely spaced, narrow headlights. The better the subjects liked a car, the more it bore shape characteristics corresponding to high values of what the authors termed "power", indicating that both men and women like mature, dominant, masculine, arrogant, angry-looking cars."

More at http://www.sciencedaily.com/releases/2008/09/080922100156.htm