Authors' Note: Robert LaRose is a professor and Matt Eastin and Jennifer Gregg are Ph.D. candidates in the Department of Telecommunication at Michigan State University.

The authors would like to acknowledge the assistance of the following students in the first author's research methods class at Michigan State University: Ho Il Kang, Yen-Chih Lue, Sung Bae Moon, Hau Wei Wang and Chih Jen Yang.

A previous version of this paper was presented at the International Communication Association annual meeting in Acapulco, Mexico, June 5, 2000.